What we do
Business Improvement
Pointing you in the right direction is our goal. Just like the Lodestar that guided travellers in historic times we look to guide you in the best way possible.
It is important for organisations to have a clear vision of where they want to go and how they intend to get there and for them to understand the difficulties they may encounter along the way.
We take a holistic view of the market and the business we work for – what we call our ‘Total Approach’ or we can look at specific areas of the Business – our ‘Specific Approach’.
The 'Total Approach'
We work from the ‘Top down’ and the ‘Bottom up’ to ensure that everyday activities are in line with, and not conflicting with, Company goals.
Top Down
We take an overview of the company and the market place you are in and help you create clear aims and objectives by focusing on
- Strategy
- Vision & Mission Statement
- Core values
- Business Plan including SWOT analysis and financials
Bottom up
We take an in-depth view of the following areas of the Business
- Business Development strategies
- Business Collaboration
- Marketing
- Sales
- Supply Chain – Product Development, Procurement, Manufacturing, Logistics, Systems
The 'Specific' Approach
In this instance we concentrate on specific areas where you feel the business is not quite at the point it should be.
Marketing
We can offer advice, assistance and hands on support as required for all aspects of the Marketing Mix.
- Product analysis, Pricing and Inventory Optimisation
- New Product launch including work with inventors
- Press Releases
- Exhibition support
- Competitive analysis
- Marketing strategy and materials audit to ensure your message is consistently applied across all media
Business Development
Often misunderstood, Business development is the link between Marketing and Sales. In most companies it resides in the sales or marketing department. We offer advice, assistance, and hands on support.
- Business planning
- Collaborative agreements
- Merger / JV / Acquisition strategies and integration
- SWOT analysis
- New market/product opportunities
- Intelligence gathering
Sales
We can help you analyse where your sales strengths and weaknesses are and suggest changes and/or help you implement them.
Direct Sales
In addition to our consulting activites we also represent Companies or act as additional sales resource. Today, we act as the field sales team for a number of businesses.
- In the automotive and transportation sector with steering and suspension parts, metallic substrate catalytic converters and Acustrip diagnostic test strips
- In the Accessories market with a luxury motorcycle cover
- In the High Performance Market with Vortex Exhaust Technology
- In the Reduced Emissions Market with Vortex Exhaust Technology and Synergy Catalyst.
- In the IT/ERP sector with Web Office Systems